Your starter guide

The plays, and how to make your first week count

You asked for the guide, so here it is. What found money is, three of the plays people run to collect it, and exactly what to do with your first seven days inside the group. Read it whether you join or not.

Here's the one idea the whole thing rests on. Businesses pay good money to whoever brings them a sale. And most sales online don't happen on the first try, they happen in the follow-up almost nobody does. Put those two facts together and every business with a list is sitting on sales it already paid to create, waiting for one person to follow up and claim a cut.

That cut is what Travis Sago calls found money. The person who goes and collects it has no product, no audience, and no ad spend. They set up a deal, do the follow-up the owner skipped, and keep 25% to 50% of every sale that closes. The owner risks nothing. You put in nothing upfront, and you only earn when the asset does.

Three plays, in plain English

There are more than three. These are the ones that click fastest for people starting out. I'll tell you what each one is and why it works. The how, the actual scripts and structures, is the craft you build inside the group.

1. The follow-up play (the Rainmaker)

A partner has warm leads who raised their hand and never bought. You follow up with them one to one, by email and DM, no sales calls, and close offers worth $500 to $50,000. It runs on almost nothing: a few simple messages, a Google Doc, a free Gmail account. No website, no funnel, no software. It's the most beginner-friendly of the lot, which is why most people start here.

2. The vending machine play

Instead of chasing each sale by hand, you set up what Travis calls a Digital Vending Machine inside someone else's audience. It does the presell for you, so the offer keeps making sales after you've stopped touching it. Same idea as the follow-up play, more leverage.

3. The auction play (the Fun Auction)

You team up with a community owner and run a quick, live 24-Hour Fun Auction to their members, then split what comes in. They're fast and, true to the name, a blast to run. One recent auction brought in $174,000 from a 198-person pop-up group.

Which one fits you depends on what you like doing and the partner you find. Some people run one play. Some stack two or three once the first is working. And there's a rung above all of it, the Shogun level, where you stop renting a share of the asset and start owning it.

How to make your first week count

The first seven days are on Travis, so use them like you mean it. Here's what I'd do in your shoes.

Day 1: get the lay of the land. Watch the orientation, then read the start-here material. Don't try to learn everything. You're looking for the one play that sounds like you.
Day 2: pick a play. Choose the one you'd actually enjoy running. The follow-up play is the usual first pick. Going where the energy is beats going where the theory says you should.
Day 3: introduce yourself. Post in the group. Say who you are and which play you're eyeing. The 500+ deal makers inside partner on campaigns, and the room is the real reason to be there, not just the training.
Days 4 to 6: watch a real deal come together. Read how members found their partner, structured the split, and ran the campaign. Seeing one done end to end is worth more than any single lesson.
Day 7: decide on evidence, not vibes. By now you'll know whether this fits how you want to work. If it does, you stay. If it doesn't, you leave, and it cost you nothing.

Ready to look inside?

The room is where the plays stop being something you read about and start being something you run. Travis is in there daily, the first week is on Travis, and it's $111 a month after that. Cancel any time.

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Everything here is a test, not a promise. Earnings depend on the work you put in and there are no guaranteed results. I may earn a commission if you join Royalty Ronin through my link, at no extra cost to you. Royalty Ronin is run by Travis Sago.